Pearl Jewelry by fejn: Supporting PLANT MY CORAL

Over the past few years, we have expanded our pearl collection and launched new favorites like the summer pearl necklace for you. We are all the more thrilled by how much you love our pearl jewelry.

At the same time, we want to give back to selected projects that are close to our hearts. That is why we are broadening our commitment: alongside our collaboration with PLANT MY TREE®, sales from selected fejn pearl jewelry pieces now support the work of PLANT MY CORAL in restoring coral reefs in Thailand.

Why Protect Coral Reefs?

Coral reefs are among the most biodiverse ecosystems on Earth. They provide food, shelter, and habitat for countless marine species, while also playing a vital role for many coastal regions.

At the same time, coral reefs worldwide are under severe pressure—driven by rising sea temperatures and other human impacts. Restoration projects dedicated to damaged reefs aim to deliberately propagate and re-establish corals.

Coral Reefs as Habitats and Coastal Protection

Coral reefs provide habitat, food, and shelter for a vast diversity of marine life. Fish, sea turtles, crustaceans, and countless other species rely on these complex ecosystems.

At the same time, coral reefs contribute to natural coastal protection by buffering wave energy. Preserving and restoring damaged reefs is therefore crucial both for marine biodiversity and for coastal communities.

PLANT-MY-CORAL restores coral reefs

50% of corals worldwide have already died due to rising ocean temperatures. In the Seychelles, for instance, that figure reaches 90%. The causes are climate change and human activity.

PLANT-MY-TREE®, a partner we have worked with since the beginning, is expanding its international commitment alongside specialized partner organizations. Coral reefs need support to cope with warming waters, which is why they are now breeding heat-resistant corals. These corals form the foundation for a restored reef and the revival of complex ecosystems.

PLANT MY CORAL collects small coral fragments (5 to 10 cm in size) and nurtures them on ropes suspended in the water. The coral fragments remain in this "underwater nursery" for 9 to 12 months. Once the corals have reached a sufficient size, they are transplanted back into the ocean, establishing the base for a new reef.

Through the sale of our pearl jewelry, we support the work of PLANT MY CORAL in Thailand. In doing so, we want to give back to a project active in restoring damaged coral reefs within our manufacturing country.

It is important to us to make a clear distinction: our support for PLANT MY CORAL is an additional project contribution and not a claim regarding the environmental impact of an individual piece of jewelry.