Sustainable pearl jewelry: fejn jewelry donates to PLANT MY CORAL

Last year, we significantly expanded our pearl assortment and launched new bestsellers for you, such as the Summer Pearl Necklace. We are delighted by the great success and popularity of our pearl jewelry, but it is equally important to us to take our environmental responsibility seriously. With your help, we want to continue to make a positive contribution and strengthen our commitment to sustainability and environmental protection.

For this reason, we are excited to share some thrilling news with you today: From now on, we are not only dedicated to planting trees through our partnership with PLANT MY TREE®, but we are expanding our mission by committing to the restoration of coral reefs in Thailand with the sale of fejn pearl jewelry – with PLANT MY CORAL.

Why plant corals?

Every second time we breathe, that breath comes from the ocean, as a large part of carbon dioxide cycles through the marine carbon cycle. As a byproduct, 50% of our oxygen is generated. Corals form the backbone of these natural processes in the ocean.
Thus, coral reefs are the "rainforests of the seas." They regulate the climate by absorbing and storing CO2 from the atmosphere, just as trees reduce CO2 emissions.

Coral reefs protect coastlines and marine life

But coral reefs do not only contribute to oxygen supply.
They protect coastlines from extreme weather events such as storms, tsunamis, and hurricanes and act as a natural barrier, absorbing wave energy and reducing the impact of storm surges.

In addition, coral reefs are among the most biodiverse ecosystems on our planet. They provide a safe refuge, food source, and nursery for a variety of marine life, from fish and turtles to crabs and sharks and thousands of other species. Without coral reefs, many fish and marine animals could not survive, and the entire marine ecosystem would fall into a serious imbalance. This makes them one of the most valuable ecosystems in the world!

PLANT-MY-CORAL restores coral reefs

50% of corals worldwide have already died due to ocean warming. In the Seychelles, for example, it is even 90%. The reasons are climate change and human intervention.

PLANT-MY-TREE®, with whom we have been working since the beginning, is expanding its commitment internationally – together with specialized partner organizations. Coral reefs need help to cope with ocean warming, which is why they are now propagating heat-resistant corals. These form the basis for a restored reef and for the restoration of complex ecosystems.

PLANT MY CORAL collects small fragments of coral (5 to 10 cm in size) and raises them on ropes in the water. The coral fragments remain in this "underwater nursery" for 9 to 12 months. When the corals have reached a sufficient size, they are planted in the sea and form the basis for a new reef.

We are now supporting this work with every purchase of a pearl jewelry item in our production country, Thailand. This means you are not only buying an ecological and sustainable piece of jewelry but also making a significant contribution to improving local ecological conditions.

The first coral nurseries were already established last year, and we are very much looking forward to supporting many more in their creation together with you.